02 — About
I'm not watching this industry from the outside.
I'm Jazmin. My husband's a tradesman — which is how the name happened — and somewhere along the
way I stopped being the person who answered the phone and became the person who runs the whole
thing behind it.
These days that means running the office for a handful of trade businesses — concreting,
pumping, plumbing and whoever else needs me. Quoting, invoicing, scheduling crews, chasing money,
sorting the mess when one job moves and six other trades have to move with it. Different trades,
same week, same problems. I've stood on the wet slab. I've also sat up at 11pm working out why a
job didn't get invoiced.
I've project-managed my own builds too — including a 1920s villa in Glanville I bought at
$825,000, took right back to the bones, and sold for $1.2 million. Every trade on it was found,
booked, sequenced and chased by me.
So when a homeowner tells me they can't get anyone to call them back, I know exactly why. And
when a tradie tells me the admin is killing him, I'm not guessing — I've got the same problem,
and I've spent the last few years building my way out of it.
That's what I'm here to do for you.